What is the ICCU NIL Game Plan?
The future of our communities is being shaped by today’s student-athletes.
The ICCU NIL Game Plan program brings together our commitment to student-athletes, universities, and the communities they call home. Through partnerships with athletes who lead with character, dedication, and service, we’re creating opportunities that extend beyond competition and help strengthen the communities we serve.
More than a sponsorship program, the ICCU NIL Game Plan celebrates student-athletes who inspire others through leadership, hard work, and a commitment to making a positive impact on and off the field, court, or campus.
University Partners
Supporting student-athletes together
Great things happen when student-athletes, universities, fans, and communities rally around a shared purpose. Through the ICCU NIL Game Plan program, ICCU partners with universities that help student-athletes grow as leaders, connect with their communities, and inspire the next generation.
Each university brings its own traditions, teams, fans, and community pride. Together, these partnerships help create opportunities that reach beyond game day.
Bronco Nation knows how to show up. From the blue turf to communities across Idaho, Boise State student-athletes inspire others through grit, leadership, and pride.
Zag Nation is built on passion and purpose. Gonzaga student-athletes inspire their community through hard work, leadership, and a tradition of excellence.
Bengal spirit never backs down. Idaho State student-athletes inspire others through perseverance and leadership.
Vandal pride runs deep. University of Idaho student-athletes lead with resilience, character, and community spirit.
Bear Down is more than a motto. Wildcat student-athletes inspire future generations through determination, leadership, and community impact.
Eagle pride soars. Eastern Washington student-athletes show what’s possible through grit, determination, and service.
Events & Game Day Experiences
Big moments. School pride. Lasting impact.
From packed arenas to community events, these experiences bring fans, student-athletes, and communities together to celebrate school pride and create moments worth remembering long after the final whistle.
Join us at the following ICCU Sponsorship Night games and help celebrate the teams, community, and game day traditions.
October 3, 2026
Boise State University vs. Utah State University
October 10, 2026
Idaho State University vs. California State Polytechnic University
November 6, 2026
University of Arizona vs. Texas Christian University
November 7, 2026
University of Idaho vs. Eastern Washington University
November 21, 2026
Eastern Washington University vs. University of Northern Colorado
Coming Soon
Gonzaga University vs. (TBD)
Community Impact
Investing in people. Strengthening communities.
The ICCU NIL Game Plan program is about more than supporting student-athletes. It’s about creating opportunities that strengthen the communities they represent.
When student-athletes succeed, their impact reaches far beyond the field, court, or campus. They inspire younger generations, bring communities together, and serve as role models for what hard work, leadership, and determination can achieve. Through partnerships with universities, student-athletes, and community organizations, ICCU helps create meaningful connections that benefit students, fans, families, and local communities alike.
By bringing athlete partnerships, game day experiences, community events, and financial education opportunities together under one program, the ICCU NIL Game Plan helps create lasting value beyond a single season. It’s an investment in future leaders, stronger communities, and the people who make them thrive.
The Impact We Strive To Make
- Support student-athletes as they grow as leaders on campus and in their communities.
- Strengthen university partnerships that create opportunities for students, fans, and local communities.
- Celebrate community pride through shared experiences that bring people together.
- Promote financial education that helps prepare students for lifelong success.
- Inspire future generations by highlighting student-athletes who lead by example.
Frequently Asked Questions
What is the ICCU NIL Game Plan?
The ICCU NIL Game Plan is ICCU’s student-athlete sponsorship program that supports student-athletes, universities, and communities through NIL partnerships, game day experiences, financial education, community events, and athlete storytelling.
What does NIL mean?
NIL stands for Name, Image, and Likeness. NIL allows student-athletes to receive compensation for opportunities such as sponsorships, endorsements, appearances, and promotional partnerships.
Which universities participate in the ICCU NIL Game Plan?
The ICCU NIL Game Plan currently includes partnerships with:
• Boise State University
• Gonzaga University
• University of Arizona
• University of Idaho
• Idaho State University
• Eastern Washington University
Together, these partnerships help support student-athletes and strengthen the communities they represent.
How does ICCU support student-athletes?
ICCU supports student-athletes through NIL partnerships, community events, game day experiences, athlete storytelling, financial education opportunities, and other programs designed to help student-athletes succeed on and off the field, court, or campus.
How are student-athletes selected for the ICCU NIL Game Plan?
ICCU partners with student-athletes who demonstrate leadership, dedication, community involvement, and a commitment to making a positive impact. The program celebrates athletes who inspire others through their actions both in competition and in their communities.
Does ICCU support more than one sport?
Yes. The ICCU NIL Game Plan includes student-athletes from a variety of sports across participating universities, including football, basketball, volleyball, gymnastics, baseball, softball, and more.
What are ICCU Sponsorship Nights?
ICCU Sponsorship Nights are special game day experiences that celebrate student-athletes, universities, and the communities that support them. These events bring fans, athletes, and school traditions together to create memorable experiences throughout the season.
Does the ICCU NIL Game Plan include financial education?
Yes. Financial education is an important part of the ICCU NIL Game Plan. Through educational resources and community engagement opportunities, ICCU helps students build financial confidence and prepare for future success.
How does the ICCU NIL Game Plan benefit local communities?
The program helps create connections between student-athletes, universities, fans, and local communities. Through community events, sponsorship nights, athlete appearances, financial education, and university partnerships, the program supports opportunities that extend beyond athletics.
Where can I learn more about ICCU’s university partnerships?
Visit the dedicated university pages to learn more about ICCU’s partnerships, student-athletes, special events, and community involvement:
• Boise State University
• Gonzaga University
• University of Arizona
Additional information about University of Idaho, Idaho State University, and Eastern Washington University can be found throughout this page.